10. Getting the Right Staff - The Selection & Recruitment Process
The differences between social enterprises and mainstream business are often seen when considering the quality of employment policies – often more attention is paid to balancing human and environmental issues with business aspects by a social employer. This is why most social enterprises have a code of ethics to help ensure that:
- the most suitable people are employed
- everyone is able to work productively without the distraction of harassing or discriminating behaviour based on age, gender, class, race or sexuality
- high levels of teamwork
- a positive work environment
- potentially damaging court actions involving alleged harassing or discriminatory behaviour are less possible
The areas below will help you to establish a broad set of guidelines and effective policies which will enable you to work towards "best practice" as an employer. This is an ongoing process however that requires a commitment from your social enterprise - allowing time to review your policies as well as keeping up to date with changing legislation and new ideas. Being a good employer starts at the recruitment and selection stage.
ATTRACTING APPLICANTS
There is nothing more crucial to the success of a start-up business than the skills and attitudes of the first few people it employs. You need to know how to attract the right staff.
Developing a Job Description
The starting point for hiring the right person for any position should be a job description, a clear outline of what the job involves. Remember that typically in a small company, people will have to fill many roles, so for example, while the principle duty may be as receptionist, the person may also have to type quotations, undertake filing, chase outstanding invoices, prepare the VAT return and maybe make the occasional cup of tea! To attract the right staff write down all that the job entails even if it doesn't all pigeonhole neatly under one job title. Specifically:
- What major responsibilities does it carry with it?
- What parts of the job are routine and what are occasional tasks?
- What equipment has to be used?
- Who will the new person work with?
Downloadable Support Material
Here is a sample Job Description (for an office administrator) to demonstrate. |
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Consideration
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Consideration: Based on the following job description please tick which you feel are the essential and desirable criteria for the post |
What is a Personnel Specification?
Having defined the job to be done, think hard about the person you need to fill the job - A personnel specification will help clarify your thoughts in hiring the right person and will cover:
- What is essential and what is desirable? For a small business, practical skills and experience are often more valuable than formal qualifications. You need people with the right attitude - reliable, flexible and willing to learn.
- Which skills can you teach, and which skills must candidates have already?
- How much experience is required? In a start-up business, you need to recruit people who will become productive as soon as possible.
- Educational or vocational qualifications are a guide to people's ability, interests and the standard of work you can expect from them.
- What kind of personality does the job require? Note that it is illegal to discriminate on the basis of race, sex, disability or marital status. Do not require applicants to have attributes that rule out a particular group.
Downloadable Support Material
Following on from the sample job descriptions in the section above, here is the associated sample person specification. |
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HOW DO YOU WANT CANDIDATES TO APPLY?
You must also give consideration to the application process. There are various options available to you:
- Application Form
The benefit of an Application Form is that it will enable you to obtain the same information from all candidates and this can help you to compare their skills and experience. The disadvantages are the time the application form takes to create (however tailor the one we've provided) and the cost of producing and mailing to candidates. Some applicants may be deterred from applying for a job using an application form.
- Curriculum Vitae
CVs are a quick and easy way to gather information from prospective employees. They are also a convenient way for applicants to apply for a job, so you should get the maximum response. However, CVs will not contain identical types of information and can therefore make it difficult to compare candidates.
- Application Letter
Popular in some EU Member States this letter from the applicant will outline a summary of their work experience and education as well as detailing why they are applying for the post.
- Telephone Interview
In order to obtain an initial assessment of a candidate, a telephone interview can be a useful tool. It is also beneficial if the position involves a lot of telephone based work, e.g. telesales. However, they can be time consuming and may affect other aspects of your working day.
This information should be contained in the Job advertisement that you place. You must then consider where you are going to place these ads – this is especially important in Northern Ireland.
Advertising is the most common method of finding job applicants. You should include all the basic information:
- A description of the job, including the employer's name and location.
- What the pay and benefits will be.
- What experience, skills and qualifications are required - and what are desirable.
- How to apply and the closing date.
Sell the job, by stating:
- What makes the work interesting.
- What the promotion prospects are.
- What training will be given.
- What makes your business so good - e.g. expanding, financially sound, good working environment, helping disadvantaged people/the planet etc.
Make the ad less impersonal by using "we", instead of "the company", and "you", instead of "applicants". Choose the right newspaper, magazine, website or other advertising medium.
- Local papers are best for local employees.
- Special recruitment sections in trade magazines and national newspapers will help you find skilled staff.
You must also give consideration to Equal Opportunities and Fair Employment considerations when advertising jobs in Northern Ireland. The readership profile of the different local newspapers and magazines should let you know if you are conducting a balanced and fair recruitment campaign – if you only advertise the post in a local newspaper that is predominantly associated with one religious group or that has a predominantly male readership, you will not be operating in accordance with requirements.
Remember too: If the publication you use does not carry recruitment ads for jobs that are similar to yours, you are advertising in the wrong place.
The right people for a start-up business are often found via Recommendations and unsolicited applications (e.g. people walking in and asking for a job).
- Keep a file of potential candidates and a record of the date each applied, so you can call them when you need someone.
- A quick interview - even when there is no job available - will tell you whether someone might be suitable in the future.
Foster links with local Schools and Colleges. Get to know them, so they send you their promising candidates.
- Many companies hire bright, enthusiastic trainees to fill junior positions, with the intention of promoting them later.
JobCentres are most often used for the recruitment of temporary and permanent staff earning up to £15,000 a year.
- Job centres can screen applicants for you, and select the best for you to interview yourself. They can also provide you with interviewing facilities.
- The service is free to employers.
You may need to use EmploymentAgencies and consultants. Agencies may specialise in anything from van drivers to research scientists. Good agencies will have a wide range of suitable candidates registered with them and provide a fast and effective service.
- Specify clearly what you are looking for.
- Most agencies offer temporary and permanent staff.
- Many will test for personality and skills (e.g. use of particular software packages) and carry out interviews to select a short list, or a suitable person.
- Recruitment agency costs can be high - sometimes up to 25% of the employee's first year's salary.
- Check any agreement you sign. For example, is there any charge if the agency fails to find you an employee?
- If an employee is unsatisfactory, the agency should find you a replacement, free of charge.
- Most agencies will give a refund if the employee leaves within 12 weeks
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SELECTING APPLICANTS FOR INTERVIEW
Realistically, you will probably only want to interview about 5 people for every one available post. To make a shortlist of the most promising applicants, we strongly recommend using a scoring matrix — a simple but effective tool for producing a ’league table’ of the different applicants.
Firstly, list each of the requirements that you included in the Person Specification.
Secondly, score each application: if the applicant appears to be weak (0 point), average (1 points) or strong (2 points) in relation to each requirement. For example, if you require two years’ secretarial experience, a candidate with 4 years’ experience will score 2 for that requirement. Remember to take ´transferable skills´ into account. Thus, experience of working in a call centre would be very relevant to a receptionist’s post even if it is not exactly the same job.
Thirdly, eliminate any applicant that has scored ’weak’ as regards an essential requirement of the Person Specification. Then invite the top scoring applicants for the job interview. Note that if two people score an equal number of points, you must invite both for interview.
Downloadable Support Material
Click the download button for a sample Application Scoring Matrix:
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- Make Notes for Future Reference
As you review the applications, make notes of anything that you might like to explore further in the job interview:
- If the applicant appears to have had some unexplained gaps in employment.
- If the candidate has had lots of short-term jobs
- If the candidate has simply used job titles for previous posts without giving details of their duties.
Making Practical Arrangements
- Organise a date, time and venue
You need to hold the job interview somewhere quiet where you can talk with interviewees without interruption. Ensure the venue is accessible for all candidates. Consider evening or weekend interviews — it may be easier for you to avoid business calls and other interruptions during these times.
- Decide who will conduct the interview
Obviously you will want to interview the candidates yourself, but it is often good to get a second opinion. Consider asking a business acquaintance or a local business adviser to attend the interview also. If you are involving another person, make sure he or she has a chance to review the applications before the interviews.
Invite the Applicants to Interview
- Send selected applicants letters asking them to attend for interview.
- Give them a clear date and time.
- Provide directions as to how to get to the interview venue.
- Explain the format of the interview.
- Ask if they have any special requirements such as needing wheelchair access.
- Provide a phone number in case the applicant needs to contact you.
Inform Unsuccessful Applicants
Of course, you also need to send the other applicants a letter thanking them for their interest but explaining that, on this occasion, it will not be possible to offer them employment.
Downloadable Support Material
Click for a sample Invitation Letter |
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Click for a sample Rejection Letter |
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Preparing the Interview Content
- Prepare Your Interview Questions
In advance of the interview day, prepare a set of questions on which to base the interview. Some people ask exactly the same questions of all candidates, as they feel this is the fairest approach. But this greatly limits your ability to explore interesting points or issues in a little more detail, and is therefore not recommended.
The best approach is to use the same core questions for each interview, but to allow yourself to ask some additional follow-up questions to investigate answers further. Use your Person Specification as a guide when preparing questions. It will list various requirements in terms of qualifications, experience and personal qualities. You can prepare a number of questions related to each of these areas.
- Ask Behavioural Questions
It is becoming increasingly common to ask some situational or behavioural questions. These ask the applicant to describe how he or she reacted to different situations in the past. For example, for a job where the employee will have to deal with complaints, you could ask a candidate to tell you about a time in the past when they had to deal with an angry customer.
- Avoid Discriminatory Questions
You must not ask any questions about a candidate´s race, sex, sexual orientation, marital status, childcare arrangements, national origin, disability or anything that could be construed as asking about these factors. These ´protected characteristics´ may not be taken into consideration in the selection process. The general rule of thumb is that your questions must be job-related.
Downloadable Support Material
Click the download button for
a list of possible interview questions |
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Using Tests
If you wish, you can ask candidates to complete tasks or tests that will help you predict if he or she will be able to perform well in the job in question. Here are some examples:
- For a sales job, ask candidates to make a short presentation on one of your products. You will obviously have to give them appropriate information and preparation time!
- For an administration post, ask candidates to type a letter
It is important to note that if you ask one candidate to perform a test, you should ask all candidates to do so. Candidates with a disability must have all necessary facilities to perform a test. For example, a disabled candidate for an administration post should be allowed to use their own voice-activated typing equipment.
Prepare Interview Answers
Remember that interview candidates may well have some questions for you. If you want to give a good impression of your business, you should have answers at the ready. Could you answer the following questions now :
- Will I have access to ongoing training and development?
- What are your plans for the future of the business?
- Will I have some degree of flexibility in terms of working hours?
- Do you make pension contributions?
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INTERVIEWING AND SELECTING JOB APPLICANTS
1. BE PREPARED
On a general note, ensure that you are well prepared for interviewing job applicants. Before each interview, review the application of the interviewee to refresh your memory and to check that there are no issues you need to clarify during the interview. If you have asked someone to help you conduct the interviews, decide who is going to ask what questions and who will take notes.
2. DURING THE INTERVIEW
Put the Candidate at Ease
Greet the candidate warmly and start the interview with some ´small talk´ to put the candidate at ease — topics like the weather or the traffic are ´safe´ topics — avoid issues such as family life and national origin. Introduce any other members of the interview panel and explain the format of the interview.
Be Patient
Give the candidate time to think about their answers — don´t be afraid of short silences. You can always suggest coming back to a question later.
Take Notes
Take clear and objective notes. Do not make any derogatory comments in your notes, as they may be reviewed in the case of a complaint on the part of an unsuccessful candidate. In most countries you must keep such notes for at least one year. At the end of each interview, be sure to complete your notes.
Ending the Interview
Thank the candidate for attending and tell them when they can expect to hear from you. If you envisage second interviews or further selection tests, explain this to the job applicants. Who wants to work for a place that doesn't do what they say they will, or leaves you hanging?
Five Key Points
The following are 5 important tips for interviewing:
- Don’t give the candidate the impression they’ve already got the job. It's easy to slip into saying things like "You'll be doing such and such," or "We want you to start in October." Unless you're 100 percent certain that you'll be offering this person a job, talk in general terms to prevent misleading them.
- Guard against prejudices: do not jump to quick conclusions about people and don’t be influenced by stereotypes. For example, if a woman applies for a job in a transport company, do not assume she will be a bad driver.
- Beware of the ‘first impression effect’: do not form a negative impression of a candidate just because their initial handshake is ‘wimpy’.
- Do not compare candidates with each other, but with the requirements of the job description or of your scoring matrix. A candidate may appear more qualified simply because he/she is interviewed immediately after a very poor candidate.
- Do not make promises that you cannot keep. For example, don’t commit to making pension contributions if you have not thought this through.
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MAKING YOUR DECISION
Base your decision on an objective assessment of the evidence for each candidate against the selection criteria. Again, it is useful to use a scoring system in interviewing job applicants to turn observations into numbers. If you grouped your questions according to the requirements set out in the Person Specification, then you can have ten points available for answers relating to qualifications, twenty points for experience and so on.
For a sample Interview Scoring Matrix, click here.
Some people add up the two scores from a candidate´s application and from their interview performance. However, it is more common to focus only the interview score. When you have completed the scoring process, you should end up with a new ´league table´ of the candidates with the strongest at the top of the league. You will naturally want to award the job to the best person, but you should not make a firm offer until you have checked references.
Checking References

Remember firstly that you should have obtained permission from the candidate to contact referees. This is best done before or during the interview. Once you have permission, you can contact referees by telephone or in writing. Written reference requests can be in the form of a short questionnaire, and are often accompanied by a copy of the Job Description. Whether by phone or in writing you will want to ascertain some basic facts but also explore the applicant’s’ qualities.
Basic Facts
Check the following practical issues first:
- Why did the applicant leave their previous job?
- What was their wage or salary?
- What was their punctuality and absenteeism record like?
- What were their everyday responsibilities?
More Probing Questions
The questions you ask should be job related or focus on the skills and qualities of the applicant. Like during an interview, you must avoid any sensitive topics like family commitments. Have a look at the following probing questions:
- What are Lorna’s main strengths and weaknesses?
- Which of Lorna’s skills require further development?
- How would you assess Lorna´s ability to work on her own initiative / to deal courteously with clients / to keep detailed records?
- How reliable was Lorna?
To see a sample Referee Questionnaire, click here.
You can also contact education referees or personal referees, but remember that they may not be 100% objective in their comments as they have been ´hand-picked´ by the applicant.
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MAKING AN OFFER
When you have finalised your decision, send your prospective employee a Letter of Offer. This is the first step in forming a contract of employment and should include:
- The job title
- Terms of employment such as salary, hours, benefits, pension schemes, holidays
- Starting date
- Location of the job
- Any conditions such as a probationary period of three months
- How and when you want the candidate to accept or reject your offer
Downloadable Support Material
Generally, you should send two copies of this letter, asking the employee to sign both, retain one and return the other. Download a sample Letter of Offer.
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In most countries, it is necessary to provide a new employee with a full written statement of employment. Download a full list of such particulars.
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Remember that you should also inform unsuccessful candidates that it has not been possible to offer them employment. You should thank them for their interest in the post and invite them to apply for any future posts. Download a sample Rejection Letter. |
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Recruitment of Staff Summary
Social enterprises are often committed to promoting equal opportunities in all aspects of their work. To help facilitate equal opportunities in the recruitment process, you should give consideration to the following:
- Draft adverts and application packs in ethnic minority languages
- Put adverts in a wide range of venues (draw up list that helps to target under-represented groups)
- Monitor applicants and those who get jobs for equal opportunities purposes
- Set up interview criteria/system that is fair and ways of making decisions that has plenty of checks to limit discrimination
- Ensure all adverts to carry an equal opportunities statement
- Ensure Job descriptions/person specifications give equal weighting to enthusiasm and life experience as they do to formal qualifications and paid work experience
- Recruitment is monitored in terms of equal opportunities (a form given to each applicant). This information is reviewed by the Management Committee with a view to putting in place measures to address any inequalities of opportunity that seem to be emerging
- Provide recruitment staff with training in interview techniques that are fair and appropriate. (If this is dependent upon attracting funding, ensure they are given written materials/examples of best practice)
Now that you have appointed a new employee, you need to think about how you are going to introduce them to your business and to their new job. This is the subject of the next section.