7. Informing Stakeholders, Customers & Community of your Social Audit results

The importance of informing stakeholders, customers and the local community of the results of your social audit should not be underestimated! Informing others about your social contribution is an important marketing tool – it tells core-funders for example, that they gave their money to a good home and that it has been used to maximum effect and impact! It reminds customers that there are wider benefits from buying our goods and services that may encourage them to keep coming back!

Pearl of Wisdom

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“It is fundamental that social enterprises should be able to account for their impact and respond to the needs of stakeholders... There is also a competitive advantage to be gained: the ability to prove social outcomes, although additional to the main contract, may be enough to swing the deal.” Jeremy Nicholls, Director Cat’s Pyjamas.

The promotion of social audit results can lead to offers and opportunities, increased uptake of services or financial support. It also engenders trust and reflects the openness and accountability that is expected of social economy enterprises.

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